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1.1 Digital Marketing |
Marketing has always been about connecting to the audience in the right place, at the right time. Today, that means you have to meet them where they already are spending their time…On the INTERNET!!!
With
so many people digitally active these days, it is quite believable that the
number of people going online is increasing. Digital marketing is a crucial
part of all the marketing activities, be it selling services, selling an event
or selling any product online. Technology has been transforming in the industry
& the skills required for it is constantly changing.
So,
for the upcoming years what skills do you really need to master in order to be
in top 1 % of digital marketers?
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1.2 Digital Marketing Skills |
1.Digital
Analytics: It is important to understand and know how to leverage digital marketing
to monitor the marketing metrics of your company. Digital analytics is the
translation of consumer behavior into actionable business data. It can be used
to examine many online channels their buyers might interact with and identify new
opportunities for existing campaigns. The process of data cleansing comes along with
data analytics where elimination of duplicate or incorrect data takes place. As
a digital marketing analyst you need to stay clear of the ineffective data
& marketing decisions.
2.Customer
Relationship
Management : CRM involves
strategies, tools & tactics which enhances Customer Experience. Gaining a
solid grasp of customer experience is crucial to staying at the top of Digital
Marketing campaign. Delivering relevant users experience by extracting behavioral and real time data from multiple channels touch points. It
increases Positive social proof, Word of Mouth, Repeat Purchase and Customer
loyalty. Customer Experience also known as CX has to be the major part of your
business strategy.
3.Digital
Psychology: Every digital marketer needs
to understand that while marketing a product its most effective to understand
the behavior of consumer . According to a study by Harvard, it is said that
95% of people take decisions with a subconscious mind, so being able to compel
and target the subconscious mind through
digital touch points is one of the most powerful skill a digital marketer
should possess.
4.Video
Marketing : It has been studied that
videos are more likely to create social engagement , increase sales, Increase
reach, Building authority and leadership, improving Search Engine Optimization. Various videos are used to generate sales and growth viz. Product videos ,
testimonial videos, personalization of video content , Interactive videos &
so on. To be on the top charts of Digital Marketing ,you need to focus more on
effective utilization of video marketing.
5.
SEO & SEM: The two strategies that are responsible for driving traffic to
your website are Search Engine optimization (SEO) and Search Engine Marketing
(SEM). Google algorithms keep changing and upgrading. It is important to understand
the importance of using specific and relevant keyword as it has reached a new
high. Right people need to find your business,
hence a deeper understanding of those strategies helps in better
execution of your business.
Digital marketing is not everyone's cup of tea. But, if you master these skills by dedicating your time and energy, you will become #1 Digital Marketer.
Digital marketing is not everyone's cup of tea. But, if you master these skills by dedicating your time and energy, you will become #1 Digital Marketer.
